GM
I create meaningful digital experiences.

Work

User Experience Strategy and Design

I've worked with several different IBM clients, including Storage, Analytics, Commerce, PureApplication on SoftLayer, PartnerWorld, and MobileFirst. These projects ranged from heuristic evaluations of existing content and web pages to designs for assessment tools and ROI calculators to designs for product launches.

Methods: Information Architecture, Wireframing

Excerpts:

Product Demo UX Recommendations Event Landing Page Product Launch Landing Page Product Launch Landing Page

User Experience Strategy and Content Modeling

My work with GE has primarily been in content strategy. I've helped define the appropriate plan for merging the content of two separate GE companies who were undergoing a merger.

Methods: User Research, Competitive Research, Stakeholder Research, Web Analytics, Content Modeling, Content Migration

Excerpts:

Content Migration Strategy

Proprietary Software Design

Wiegl Works was looking to enter the software market and I helped them design a new peice of automation software that will help show engineers create live shows including lights, music, animatronics, or other show elements.

Methods: User Research, Competitive Research, Stakeholder Research, Functional Requirements, Wireframes, Visual Designs

Excerpts:

Visual Design Visual Design

Mobile App Development and Usability Testing

I helped build the Birchbox iOS app that's currently in the Apple App Store. The app allows people to browse items Birchbox sells, as well as explore their own box every month. I also helped conduct a usability study on the app and provided recommendations that have since been implemented -- such as the ability to write product reviews in the app.

Methods: iOS Development (Objective-C), Usability Testing

Excerpts:

iOS Development iOS Development

Corporate e-Commerce Website Redesign

I led the UX portion of the redesign of a corporate website for a $2.5B global company whose site had accumulated over 700,000 pages. For more than two years my team and I have throughly researched the company's customers and their internal business needs with the goal of helping the website and the organization as a whole be more customer-focused.

This project has, by far, been the most through and extensive dive I have ever had the opportunity to make into a project. We have had amazing resources and time afforded to us by the client for user research as well as (sometimes seemingly endless) concept iteration. I've learned so much about how to swiftly navigate difficult conversations brought about by the inner workings of a global business, but I've also learned how powerful user research and usability testing can really be when developing a digital experience that is so critical to the business.

Methods: User Research, Competitive Research, Stakeholder Research, Persona Development, Content Strategy, Customer Journey Mapping, Market Segmentation Strategy, Information Architecture, Wireframing, Card Sorting, Usability Testing

Excerpts:

Persona Development Customer Journey Mapping Wireframes & Taxonomy

Bio

(I'm on the left)

Chapters of my Life

  • Born in North Carolina
  • Learned to program in BASIC
  • Created first website with HTML and CSS
  • First freelance gig for website design and development
  • Attended UX Intensive hosted by Adaptive Path
  • Graduated from The University of North Carolina at Chapel Hill
  • First full-time position (Front-end Web Developer - 2 years)
  • Second full-time position (iOS Developer / UX Strategist - 2 years)
  • Third full-time position (UX Designer - 2.5 years)
  • Still going strong!

Connect

And download my résumé.